Does a BRAND really BRAND YOU?

By S. Raghul

In the twenty first century, consumerism has reached high levels. But the question is,”Is the new age consumerism healthy?” Have people become product conscious? Obviously the answer is no….. Because people have become more brand conscious and not product conscious. Nowadays, the brand of a product means much more than the product itself.

There is always a huge gap between a Mercedes Benz and a Maruti; a Samsung and an Apple phone; a Parker and a Reynolds pen; a Fastrack and a Sanyo watch.
The reason is the widespread myth that costlier the product, the more is its life time. But the ground reality is different.

“THE MORE EXPENSIVE THE PRODUCTS, THE MORE THE ATTENTION YOU GARNER AND GREATER IS THE SHOW OFF”.

But where does all this lead to? Financial crunches and heavy economic losses …. A survey estimates that an average Indian household spends 35% on unwanted products every year.
At this juncture it would be better to understand the difference between NEED and WANT. Needs are the necessary components for survival and Want is the luxury that one desires for.

APPLE

NEED – Something you have to have

WANT – Something you would like to have

The new age consumerism has adapted more Wants than Needs. Why purchase a mobile phone with same features for a few extra thousand bucks when it is available in other brands for cheaper rates.
The focus has shifted on to BRANDING. Shopping in malls have become another new trend. A product is sold at 10-20% higher rates in the swanky shopping malls. It is up to each one of us to realize how much we lose due to giving unwanted importance to branding.

MALLS

Chart out your needs and wants. Give priority to your needs and fulfill your wants when there is surplus of funds and most important of all avoid being brand conscious ………

“HAPPY SHOPPING”

By S. Raghul

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